In days of phonographs and the first record players hardly someone expected, technical restrictions will render what huge influence on twentieth century music. The concept "album" has appeared several decades ago.

What is the album? It is the set of compositions collected on one physical carrier - on a vinyl record, the recorder cartridge or a compact disc. MP3-files too unite in albums, but do it only on a habit. Playlist, shaffl and spaciousness of digital players do artificiality of "albums" all more obviously.

At the beginning of a sound recording all plate was occupied, as a rule, with the one and only composition - more simply did not find room. Then plates began to contain the whole 45 minutes of record, and the tradition of release of a plate with one hit has come to naught. Time of albums has come.

The Following step of development of carriers - a magnetic tape in all its displays. She allowed to do records of various duration, but the industry did not begin to refuse the standard set by vinyl disks. The compact discs which have appeared later have allowed to write down albums of any length 74 minutes, and album format continued prosperity.

Besides capacity change, the user possibilities in relation to carriers varied also. If to write down a vinyl disk in house conditions possible it is not represented, with a magnetic tape business is differently, with occurrence of CD of possibility have increased before duplicating of copies, on quality indistinguishable from the original.

The Piracy became the first blow on the developed system of distribution of music. However in the ninetieth years when this phenomenon became rather scale, its consequence there was only half-received profit of the writing down companies, even taking into account these losses having a quite good break-even sales level, and, accordingly, incomes.

Next and, perhaps, last blow on this system we observe Consequences now. In musical Internet shops or in composition P2P networks it is possible to download on one, and very many use this possibility. All know, that on a rare album there are more steams-other of standing compositions. Them also download, and all the rest - ignore.

Results prove, that pirates with whom musical was so cheerfully to struggle all last ten years are guilty of crash of old system of distribution of records in any way. After distribution of legal services on sale of music by tracks of sale of disks have continued prompt falling.

Decrease in a break-even sales level of disks proceeds seven years, from the beginning of the triumphal procession MP3, however the first months of this year have shown prompt falling: on 20% from level of the same months of last year.

Such tendency is shown also by specialised shops in the USA where users of on-line services it is more than in the others than the state. In 2006 it was closed about 800 shops trading in music on compact discs and other carriers.

Remaining more or less profitable circulations of the executors occupying the top lines of ratings, are on sale through networks of usual supermarkets, the specialised companies trading in music, remain without clientele. Purchase of disks not the most running executors becomes after a while property of collectors and the DJs who are professionally engaged in music as there were in due time vinyl disks.

The Distance between the executor and the consumer have reduced MySpace and other thematic blogs to find similar it is possible by means of Last.fm, allowing and not to swing at all music, and to listen to individually picked up radio.

Certainly, music release on compact discs proceeds: executors where are more conservative some public. But for the writing down companies release and sale of disks becomes gradually faster a marketing course, an advertising version. To hold presentation and to create a news occasion to the press for the present easier, having let out an album, than having laid out the next creation in MySpace.

Content Advertising as that also followed expects, after a content moves to the Internet. Disks pass in a category of accompanying products, like posters, vests with a logo of the executor or tour, and other production for the fans, ready to look live advertising of an idol.

One more quiet bay which new hi-tech ways of distribution MP3 - collection editions will not disturb, record of level Hi-End, classical music. However this niche it is insignificant it is small in comparison with the mass market, its audience - collectors, fans of a qualitative sound, and the executors interested in such audience, a few, as a considerable share of a similar content and at all can legally extend free of charge because of the expiry of the term of action of copyrights.

The Same who is content with quality MP3, all face "material" displays of music less often and less often - copying and content acquisition loses touch with real trade, everything, that it is possible to translate in a digital format, is on sale through a network. And music - not unique display of this tendency.